Grounded Theory
A research method that involves forming a theory based on data systematically gathered and analyzed.
A research method that involves forming a theory based on data systematically gathered and analyzed.
A psychological phenomenon where people follow the actions of others in an attempt to reflect correct behavior for a given situation.
A rule-of-thumb or shortcut that simplifies decision-making and problem-solving processes.
A writing and design principle that suggests that things grouped in threes are more satisfying, effective, and memorable for audiences.
A Gestalt principle where the mind completes incomplete figures to form a whole, aiding in the perception of shapes and objects.
A dark pattern where questions are worded in a way that tricks the user into giving an answer they didn't intend.
The study of signs and symbols and their use or interpretation.
The practice of setting defaults in decision environments to influence outcomes, often used in behavioral economics and design.
The effort required for users to complete a task or interaction within a system.