Repository
A central location where data is stored and managed.
A central location where data is stored and managed.
The stages a customer goes through from awareness to purchase and post-purchase activities.
A social norm of responding to a positive action with another positive action, fostering mutual benefit and cooperation.
A cognitive bias where people overestimate the probability of success for difficult tasks and underestimate it for easy tasks.
A mental shortcut that relies on immediate examples that come to mind when evaluating a specific topic, concept, method, or decision.
The phenomenon where external incentives diminish intrinsic motivation, leading to reduced performance or engagement.
A potential customer who has shown interest in a product or service but has not yet made a purchase.
Ensuring that user experiences are consistent across different platforms, such as web, mobile, and desktop.