A/A Testing
A method of testing two identical versions of a webpage or app to ensure the accuracy of the testing tool.
A method of testing two identical versions of a webpage or app to ensure the accuracy of the testing tool.
A framework for understanding what drives individuals to act, involving theories such as Maslow's hierarchy of needs.
A Lean methodology concept identifying seven types of waste in processes to improve efficiency.
Design patterns that adapt to different screen sizes and devices, ensuring a consistent user experience.
Program Increment (PI) Planning is a cadence-based event that serves as the heartbeat of the Agile Release Train, aligning teams on goals and priorities for the next increment.
A decision-making strategy where individuals are prompted to make a choice rather than defaulting to a pre-set option.
The principle that ensures user interface elements maintain their size and proportion across different screen densities.
Minimum Marketable Feature (MMF) is the smallest set of functionality that delivers significant value to users and can be marketed effectively.
Obstacles that make it difficult for new competitors to enter an industry, such as high capital requirements, strong brand loyalty, or regulatory hurdles.