A design principle that suggests interfaces should minimize the need for users to recall information from memory, instead providing cues to aid recognition. Essential for creating user-friendly interfaces that reduce cognitive load and improve usability.
The study of how individuals make choices among alternatives and the principles that guide these choices. Important for designing decision-making processes and interfaces that help users make informed choices.
A test proposed by Alan Turing to determine if a machine's behavior is indistinguishable from that of a human. Important for evaluating the intelligence of AI systems.
Numeronym for the word "Modularization" (M + 12 letters + N), dividing a system into separate, interchangeable modules that can be developed, tested, and maintained independently. Important for improving maintainability and scalability of systems.
Designing products that leverage behavioral science to influence user behavior in positive ways. Crucial for creating products that are effective in shaping user behavior and improving engagement.
A Program Evaluation and Review Technique (PERT) chart is a project management tool used to schedule, organize, and coordinate tasks within a project, representing the project timeline and dependencies graphically. Essential for planning and managing complex projects efficiently.
A comprehensive list of all content within a system, used to manage and optimize content. Essential for organizing, auditing, and improving content strategy.
A psychological principle where people place higher value on objects or opportunities that are perceived to be limited or rare. Important for understanding consumer behavior and designing marketing strategies that leverage perceived scarcity.
The understanding and proficiency in the principles, practices, and processes of design. Essential for empowering individuals to effectively participate in and critique design processes.
A cognitive bias that causes people to attribute their own actions to situational factors while attributing others' actions to their character. Essential for helping designers recognize their own situational influences on interpreting user behavior and feedback.
A dark pattern where the design focuses the user's attention on one thing to distract them from another. Designers should avoid this deceptive tactic and ensure user attention is not unfairly diverted.
A design principle that states the design of a product or interface should primarily serve its intended purpose or functionality. Important for creating digital designs that are both practical and user-friendly.
The extent to which consumers can identify a brand by its attributes such as logo, tagline, or packaging. Essential for building brand awareness and ensuring that the brand stands out in the market.
The use of technology to perform repetitive tasks or processes in a workflow, liberating skilled experts from tedious activities and empowering them to focus on higher-order problem-solving and creative tasks. Crucial for streamlining operations, reducing human error, and enhancing the overall efficiency and innovation capacity of product design teams.
The objective analysis and evaluation of an issue in order to form a judgment. Essential for making informed and rational design decisions.
The practice of comparing one's performance, processes, or practices to those of peers or competitors to identify areas for improvement. Important for understanding relative performance and identifying best practices for improvement.
A phenomenon where learning is improved when study sessions are spaced out over time rather than crammed together. Crucial for designing educational and training programs that enhance long-term retention.
A design process model that outlines four phases: Discover, Define, Develop, and Deliver, promoting both divergent and convergent thinking. Crucial for structuring the design process and fostering both creativity and precision.
The study of how humans interact with systems and products, focusing on improving usability and performance. Crucial for designing user-friendly systems and products.
The process of breaking down decisions into smaller, manageable stages to simplify the decision-making process. Useful for guiding users through complex decisions in a structured manner.
Trust, Risk, and Security Management (TRiSM) is a framework for managing the trust, risk, and security of AI systems to ensure they are safe, reliable, and ethical. Essential for ensuring the responsible deployment and management of AI technologies.
A non-production environment used for development and testing before deployment to production. Important for ensuring that changes are thoroughly tested before going live.
A cognitive bias where individuals or organizations continue to invest in a failing project or decision due to the amount of resources already committed. Important for designers to recognize and mitigate their own risks of continuing unsuccessful initiatives.
The theory that all behaviors are acquired through conditioning, often used to understand and influence behavior change. Important for designing interventions that promote positive behavior change.
The organization of content in a way that prioritizes and structures information according to its importance. Crucial for ensuring that users can easily find and understand information.
The ease with which users can quickly find and understand information on a webpage or document, often enhanced by design elements like headings, bullet points, and short paragraphs. Crucial for improving user experience and ensuring that content is accessible and easy to navigate.
A cohesive system of visual and interaction design principles and guidelines that ensure consistency and coherence across a product or brand's interfaces and experiences. Essential for creating a unified and recognizable user experience, ensuring consistency, usability, and brand identity across all platforms and touchpoints.
A decision-making strategy where individuals are prompted to make a choice rather than defaulting to a pre-set option. Useful for increasing user engagement and ensuring intentional decision-making.
The commitment a brand makes to its customers about the quality and experience they can expect. Essential for building trust and setting customer expectations.
A decision-making strategy where individuals allocate resources proportionally to the probability of an outcome occurring, rather than optimizing the most likely outcome. Important for understanding decision-making behaviors and designing systems that guide better resource allocation.
An iterative design process that uses algorithms and computational tools to generate a wide range of design solutions based on defined constraints and goals. Crucial for exploring innovative and optimized design solutions.
A phenomenon where users perceive greater value in a service or product if they believe more effort was involved in its creation or delivery. Important for enhancing perceived value and user satisfaction.
A principle stating that productivity increases when the computer and its user interact at a pace that ensures neither has to wait on the other. Important for designing responsive systems that enhance user productivity.
A medium through which a product or service is delivered to a customer, including physical and digital channels. Crucial for understanding how products and services reach end users.
A social norm of responding to a positive action with another positive action, fostering mutual benefit and cooperation. Important for designing user experiences and systems that encourage positive reciprocal interactions.
A brand architecture strategy where multiple distinct brands are managed under a single parent company. Crucial for managing diverse product lines and maximizing market reach.
The deteriorating quality of decisions made by an individual after a long session of decision making, due to mental exhaustion. Important for designing interfaces that minimize cognitive load and simplify decision processes.
A cognitive bias where the pain of losing is psychologically more powerful than the pleasure of gaining. Important for designing user experiences that account for and mitigate loss aversion.
Design strategies aimed at preventing user errors before they occur. Crucial for enhancing usability and ensuring a smooth user experience.
A fictional character created to represent a user type that might use a site, brand, or product in a similar way, guiding design decisions. Essential for user-centered design, ensuring that products meet the needs of target users.
The dynamic system of content creation, distribution, and interaction within an environment. Important for understanding how content flows and interacts within a system.
An enhanced version of the SCAMPER technique that includes additional prompts to further stimulate creativity and innovation. Useful for expanding the scope of ideation and generating more diverse ideas.
The change in opinions or behavior that occurs when individuals conform to the information provided by others. Important for understanding social dynamics and designing systems that leverage social proof and peer influence.
Short, exploratory design activities or exercises that encourage creative thinking and experimentation. Important for fostering creativity and innovation in the design process.
A design approach that emphasizes simplicity, using only the necessary elements to create a clean and uncluttered look. Essential for creating intuitive and user-friendly interfaces.
The strategy of placing a brand in the market to occupy a distinct and valued place in the minds of the target audience. Crucial for differentiating a brand and achieving competitive advantage.
A design philosophy that emphasizes core design principles over rigid adherence to standardized processes. Essential for maintaining creativity and innovation in large-scale, process-driven environments.
A project management technique that identifies the longest sequence of dependent tasks and calculates the shortest possible project duration. Essential for optimizing project timelines and ensuring timely delivery of digital products.
The practice of two websites agreeing to link to each other's content, often used to build relationships and improve SEO. Important for understanding link-building strategies and their impact on SEO.
The design of environments in which people make decisions, influencing their choices and behaviors. Important for creating user experiences that guide decision-making processes effectively.
A method of splitting a dataset into two subsets: one for training a model and another for testing its performance. Fundamental for developing and evaluating machine learning models in digital product design.
A research method that involves repeated observations of the same variables over a period of time. Crucial for understanding changes and developments over time.
A phenomenon where vivid mental images can interfere with actual perception, causing individuals to mistake imagined experiences for real ones. Important for ensuring that marketing and product design set realistic user expectations to avoid disappointment and maintain brand integrity.
Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse (SCAMPER) is a creative thinking technique that encourages innovation in a product or process. Useful for generating new ideas and improving existing products or processes.
The cues and hints that users follow to find information online, based on perceived relevance and usefulness. Important for designing intuitive navigation and content structures that align with user expectations.
The principles and guidelines that govern the moral and ethical aspects of design, ensuring that designs are socially responsible and beneficial. Crucial for creating designs that are ethical, inclusive, and socially responsible.
A cognitive bias where people place too much importance on one aspect of an event, causing errors in judgment. Important for understanding decision-making and designing interfaces that provide balanced information.
The set of human characteristics associated with a brand, which shape how consumers perceive it. Important for creating a relatable and engaging brand identity.
A design principle that involves using relative size to indicate the importance of elements, creating visual hierarchy and focus. Crucial for guiding user attention and creating effective visual communication.
An approach to design that challenges assumptions and provokes thought by creating speculative or provocative artifacts. Crucial for stimulating critical thinking and innovation in design.