Prospect Theory
A behavioral economic theory that describes how people choose between probabilistic alternatives that involve risk, where the probabilities of outcomes are known.
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Critical Design
An approach to design that challenges assumptions and provokes thought by creating speculative or provocative artifacts.
One Page/One Hour
A method where a document or proposal is limited to one page and created within one hour to ensure clarity and focus.
Innovation Theatre
Activities that give the appearance of innovation but do not produce tangible results.
Category Size Bias
A cognitive bias where people judge the likelihood of an event based on the size of its category rather than its actual probability.
Serial Position Effect
A cognitive bias where people tend to remember the first and last items in a series better than those in the middle, impacting recall and memory.
Responsive Pattern
Design patterns that adapt to different screen sizes and devices, ensuring a consistent user experience.
Anchor Pricing
A pricing strategy where a high-priced option is introduced first to set a reference point, making other options seem more attractive in comparison.
Friction
Elements in a process that cause resistance or slow down user actions, which can lead to frustration or be used intentionally to prevent errors and encourage deliberate actions.