Surrogation
The process by which a measure or metric comes to replace the underlying objective it is intended to represent, leading to distorted decision-making.
274 topics found for
“future outcomes”
Behavioral Product Design
Designing products that leverage behavioral science to influence user behavior in positive ways.
Integrated Behavior Model
A framework that combines multiple theories to explain and predict behavior, focusing on intention, knowledge, skills, environmental constraints, and habits.
Requirements Gathering
The process of collecting and documenting the needs and expectations of stakeholders for a new or modified product or system.
Content-First Design
An approach to design where content is prioritized and designed before other elements like layout and visual design.
Preference Reversal
A phenomenon where individuals' preferences between options change when the options are presented in different ways or contexts.
Representativeness
Representativeness is a heuristic in decision-making where individuals judge the probability of an event based on how much it resembles a typical case.
State-Dependent Memory
A phenomenon where people are more likely to remember information when they are in the same state of consciousness as when they learned it.
Design Excursions
Short, exploratory design activities or exercises that encourage creative thinking and experimentation.