Persona
A fictional character created to represent a user type that might use a site, brand, or product in a similar way, guiding design decisions.
A fictional character created to represent a user type that might use a site, brand, or product in a similar way, guiding design decisions.
Anchoring (also known as Focalism) is a cognitive bias where individuals rely heavily on the first piece of information (the "anchor") when making decisions.
A professional responsible for planning, executing, and closing projects, ensuring they are completed on time, within scope, and on budget.
A situation in which an individual is unable to make a decision due to the overwhelming number of options available.
The strategic promotion, placement, and persuasive presentation of digital products or services within an online platform to maximize sales, engagement, and user satisfaction.
A data-driven methodology aimed at improving processes by identifying and removing defects, and reducing variability.
The hypothesis that safety measures may lead to behavioral changes that offset the benefits of the measures, potentially leading to risk compensation.
The core principles that underpin agile methodologies, focusing on collaboration, flexibility, and customer satisfaction.
The abilities and knowledge required to effectively plan, execute, and close projects, including leadership, communication, time management, and risk management.