Opportunity Cost Neglect
A cognitive bias where individuals overlook or underestimate the cost of opportunities they forego when making decisions.
274 topics found for
“future outcomes”
Product Brief
A document that provides a high-level overview of a product, including its objectives, target market, key features, and requirements, used to guide development efforts.
Law of Diminishing Returns
A principle stating that as investment in a single area increases, the rate of return on that investment eventually decreases.
Innovation Theatre
Activities that give the appearance of innovation but do not produce tangible results.
CPA
Cost Per Action (CPA) is an online advertising pricing model where the advertiser pays for a specified action, such as a sale or registration.
Impact Mapping
A strategic planning technique that uses visual maps to align activities with business goals and user needs.
Reciprocal Determinism
A theory that a person's behavior is influenced by and influences personal factors and the environment, creating a continuous loop of interaction between these elements.
COM-B Model
Capability, Opportunity, Motivation (COM...) is a framework for understanding Behavior (àB).
Sense of Ownership
A psychological state where individuals feel as though the success and well-being of a project or task is their personal responsibility, akin to having an "owner's mentality.".