Brand Architecture
The structure of brands within an organization, defining the relationships between parent brands, sub-brands, and other brand entities.
151 topics found for
“future preferences”
Inductive Research
A research approach that starts with observations and develops broader generalizations or theories from them.
Bottom-Up IA
An approach to information architecture that starts with the details and builds up to a comprehensive structure.
Omission Bias
A cognitive bias where people judge harmful actions as worse, or less moral, than equally harmful omissions (inactions).
Defaulting
The practice of setting defaults in decision environments to influence outcomes, often used in behavioral economics and design.
Social Proof
A psychological phenomenon where people follow the actions of others in an attempt to reflect correct behavior for a given situation.
Incremental Innovation
The process of making small, continuous improvements to products, services, or processes over time.
BML
Build-Measure-Learn (BML) is a feedback loop used in Lean Startup methodology where a product is built, its performance is measured, and learnings are used to make improvements.
Incentivization
The process of providing incentives or rewards to encourage specific behaviors or actions.