Selective Exposure
The tendency for individuals to favor information that aligns with their existing beliefs and to avoid information that contradicts them.
The tendency for individuals to favor information that aligns with their existing beliefs and to avoid information that contradicts them.
A recommendation system technique that suggests items similar to those a user has shown interest in, based on item features.
A phenomenon where individuals' preferences between options change when the options are presented in different ways or contexts.
A psychological phenomenon where people develop a preference for things simply because they are familiar with them.
A cognitive bias where consumers change their preference between two options when presented with a third, less attractive option.
User interfaces that change in response to user behavior or preferences to improve usability and efficiency.
A strategy where engaging, preferred activities are used to motivate users to complete less engaging, necessary tasks.
A research method in which participants interact with a series of potential product concepts in quick succession, providing rapid feedback on multiple ideas.
A cognitive bias where people assume others share the same beliefs, values, or preferences as themselves.