Groupshift
A phenomenon where group members make decisions that are more extreme than the initial inclination of its members due to group discussions and interactions.
A phenomenon where group members make decisions that are more extreme than the initial inclination of its members due to group discussions and interactions.
A cognitive bias where group members tend to discuss information that everyone already knows rather than sharing unique information, leading to less effective decision-making.
The process of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics, needs, or behaviors.
The change in opinions or behavior that occurs when individuals conform to the information provided by others.
The practice of dividing a customer base into distinct groups based on common characteristics.
The practice of keeping multiple web pages open in browser tabs for future reference or action.
The use of AI and advanced analytics to divide users into meaningful segments based on behavior and characteristics.
An experimental design where subjects are paired based on certain characteristics, and then one is assigned to the treatment and the other to the control group.
The process of working together with others to generate creative ideas and solutions, leveraging diverse perspectives and skills.