Target Audience
A specific group of people identified as the intended recipient of an advertisement or message.
28 topics found for
“group behavior”
Repeated Measures Design
A research design where the same participants are used in all conditions of an experiment, allowing for the comparison of different conditions within the same group.
UCD
User-Centered Design (UCD) is an iterative design approach that focuses on understanding users' needs, preferences, and limitations throughout the design process.
HCD
Human-Centered Design (HCD) is an approach to problem-solving that involves the human perspective in all steps of the process.
Buyer Persona
A semi-fictional representation of an ideal customer based on market research and real data about existing customers.
Positivity Effect
A cognitive bias where individuals tend to focus on positive information or events more than negative ones, especially as they age.
Phenomenology
The study of structures of consciousness as experienced from the first-person point of view.
NPS
Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction based on their likelihood to recommend a product or service to others.
MVE
Minimum Viable Experience (MVE) is the simplest version of a product that delivers a complete and satisfying user experience while meeting core user needs.