Focus Groups
A qualitative research method where a small group of people discuss a product, service, or concept to gather diverse insights and opinions.
A qualitative research method where a small group of people discuss a product, service, or concept to gather diverse insights and opinions.
A phenomenon where group members make decisions that are more extreme than the initial inclination of its members due to group discussions and interactions.
A cognitive bias where group members tend to discuss information that everyone already knows rather than sharing unique information, leading to less effective decision-making.
A brainstorming technique where participants write down their ideas independently before sharing them with the group.
A group of stakeholders that regularly meet to discuss and guide the development and strategy of a product or product line.
Customer Advisory Board (CAB) is a group of key customers who provide feedback and insights to a company to help guide its strategic decisions.
Product Advisory Council (PAC) is a group of customers, industry experts, and stakeholders who provide feedback and guidance on a company's product strategy and development.
Minimum Viable Experience (MVE) is the simplest version of a product that delivers a complete and satisfying user experience while meeting core user needs.