Wizard
A step-by-step guide that helps users complete a complex task by breaking it down into manageable steps. Crucial for improving usability and ensuring users can successfully complete multi-step processes.
A step-by-step guide that helps users complete a complex task by breaking it down into manageable steps. Crucial for improving usability and ensuring users can successfully complete multi-step processes.
A cognitive bias where people judge an experience largely based on how they felt at its peak (most intense point) and its end, rather than the total sum of the experience. Crucial for designing memorable and satisfying user experiences.
A writing and design principle that suggests that things grouped in threes are more satisfying, effective, and memorable for audiences. Important for creating impactful and memorable content and designs.
Product Advisory Council (PAC) is a group of customers, industry experts, and stakeholders who provide feedback and guidance on a company's product strategy and development. Essential for aligning products with market needs and driving innovation.
The concept that humans have a finite capacity for attention, influencing how they perceive and interact with information. Crucial for designing user experiences that are not overwhelming and facilitate focus.
The use of biological data (e.g., fingerprints, facial recognition) for user authentication and interaction with digital systems. Crucial for enhancing security and user experience through advanced authentication methods.
The attribution of human traits, emotions, or intentions to non-human entities, often used in design to make interfaces more relatable and engaging. Important for creating relatable and engaging designs that resonate with users.
A Gestalt principle that states that objects that are similar in appearance are perceived as being more related than objects that are dissimilar. Essential for creating visually cohesive and intuitive designs.
The core values outlined in the Agile Manifesto, including individuals and interactions, working software, customer collaboration, and responding to change. Fundamental for guiding agile practices and fostering an agile mindset.
The phenomenon where people remember information better when it is presented through multiple sensory modalities rather than a single modality. Crucial for enhancing memory retention and understanding through multimodal presentations.
A research technique that explores the context in which users interact with a product, service, or environment to understand their needs and behaviors. Crucial for gaining deep insights into user contexts and designing more relevant solutions.
A technology that uses GPS or RFID to create virtual boundaries around a geographic area, triggering actions when entered or exited. Crucial for providing location-based services and personalized user experiences in digital products.
A detailed diagram that visualizes the processes, touchpoints, and interactions involved in delivering a service, helping to identify areas for improvement. Crucial for optimizing service delivery and ensuring a seamless user experience.
A specific group of people identified as the intended recipient of an advertisement or message. Essential for tailoring marketing efforts and achieving effective communication.
The phenomenon where people follow the direction of another person's gaze, influencing their attention and behavior. Important for understanding visual attention and designing more effective visual cues in interfaces.
A phenomenon where users consciously or subconsciously ignore banner-like information or advertisements on websites. Important for designing effective web content that captures user attention.
A design approach that uses data, algorithms, and predictive analytics to anticipate user needs and behaviors, creating more personalized and effective experiences. Crucial for enhancing user experience through anticipation and personalization.
A set of ten general principles for user interface design created by Jakob Nielsen to improve usability. Essential for evaluating and improving user interface designs.
A cognitive bias that causes people to attribute their own actions to situational factors while attributing others' actions to their character. Essential for helping designers recognize their own situational influences on interpreting user behavior and feedback.
The ability of an object to stand out and attract attention within its environment. Important for designing elements that need to be easily noticed by users.
A cognitive bias where one negative trait of a person or thing influences the perception of other traits. Important for designing experiences that counteract or mitigate negative biases in user perception.
The application of neuroscience principles to design, aiming to create more effective and engaging user experiences based on how the brain processes information. Crucial for creating designs that align with human cognitive and emotional processes.
Obstacles to effective communication that arise from differences in understanding the meanings of words and symbols used by the communicators. Crucial for designing clear and effective communication systems and avoiding misunderstandings.
A cognitive bias where individuals tend to focus on positive information or events more than negative ones, especially as they age. Useful for understanding user preferences and designing experiences that emphasize positive outcomes.
Elements in a process that cause resistance or slow down user actions, which can lead to frustration or be used intentionally to prevent errors and encourage deliberate actions. Important for recognizing both the negative impact of unnecessary delays and the positive use of intentional friction to enhance user decision-making and reduce errors.
Principle of Least Astonishment (POLA) is a design guideline stating that interfaces should behave in a way that users expect to avoid confusion. Crucial for enhancing user experience and reducing the learning curve in digital products.
The distinct personality and style of a brand as expressed through its communication channels. Essential for creating a consistent and recognizable brand presence across all interactions.
The tendency for people's perception to be affected by their recurring thoughts at the time. Important for understanding how current thoughts influence user perception and decision-making.
UI patterns that excessively demand user attention, often interrupting the user experience. Important for identifying and avoiding practices that can frustrate or annoy users.
A research method where participants take photographs of their activities, environments, or interactions to provide insights into their behaviors and experiences. Important for gaining in-depth, visual insights into user contexts and behaviors.
The process of designing and refining prompts to elicit accurate and relevant responses from AI models. Crucial for optimizing the performance of AI applications.
A principle that states the time it takes to make a decision increases with the number and complexity of choices available. Crucial for designing user interfaces that minimize cognitive load and enhance decision-making efficiency.
A high-level description of a system's structure and interactions, focusing on its market-facing aspects rather than technical details. Useful for communicating the value and structure of a digital product to non-technical stakeholders and aligning with market needs.
A strategic framework that designs user experiences to guide behavior and decisions towards desired outcomes. Crucial for creating effective and ethical influence in digital interfaces.
Walk the Wall (WTW) is a practice where team members physically move along a wall displaying their project's progress, discussing and updating tasks. Essential for fostering team collaboration and ensuring transparency in project status.
The process of tailoring a product or experience to meet the individual needs and preferences of users. Essential for enhancing user engagement and satisfaction by delivering relevant experiences.
User-Centered Design (UCD) is an iterative design approach that focuses on understanding users' needs, preferences, and limitations throughout the design process. Crucial for creating products that are intuitive, efficient, and satisfying for the intended users.
The visual, auditory, and other sensory elements that represent a brand, such as logos, colors, and jingles. Crucial for creating a consistent and recognizable brand presence.
A theory that suggests people learn behaviors, skills, and attitudes through observing and imitating others, as well as through direct experiences. Crucial for understanding how users acquire new behaviors and designing educational or training programs.
Accessible Rich Internet Applications (ARIA) is a set of attributes that enhance the accessibility of web content for people with disabilities. Essential for making web applications more usable and inclusive.
Business Process Model and Notation (BPMN) is a graphical representation for specifying business processes in a workflow, using standardized symbols and notations. Essential for creating clear, standardized diagrams that facilitate understanding and communication of business processes in digital product design.
A key aspect of Gestalt psychology that explains the tendency for ambiguous images to pop back and forth unstably between alternative interpretations in the mind. Important for understanding visual perception and designing interfaces that avoid ambiguity.
Responsive Web Design (RWD) is an approach to web design that makes web pages render well on a variety of devices and window or screen sizes. Essential for creating flexible, adaptive web experiences that maintain functionality and aesthetics across different platforms and devices.
Bottom of Funnel (BoFu) refers to the stage in the sales funnel where prospects are close to making a purchase decision. Important for tailoring marketing and sales efforts to convert leads into customers.
Application Programming Interface (API) is a set of tools and protocols that allow different software applications to communicate and interact with each other. Essential for integrating different systems and enabling functionality in digital products.
A quick and cost-effective usability testing method where feedback is gathered from users in informal settings, often in public places. Useful for gaining rapid insights into user behavior and improving designs iteratively.
Any process or administrative barrier that unnecessarily complicates transactions and creates friction, discouraging beneficial behaviors. Important for identifying and eliminating unnecessary obstacles that hinder user experiences.
A dark pattern where it's easy to get into a situation but hard to get out of it, such as signing up for a service but finding it difficult to cancel. Awareness of this tactic is crucial to design fair user experiences with straightforward entry and exit points.
A marketing strategy that uses multiple channels to reach and engage customers, such as email, social media, and websites. Crucial for maximizing customer reach and engagement by leveraging diverse communication platforms in digital products.
Environmental signals that influence behavior and decision-making, such as signage, prompts, or notifications. Useful for designing environments and systems that effectively guide user behavior.
The process of linking language to its real-world context in AI systems, ensuring accurate understanding and interpretation. Crucial for improving the relevance and accuracy of AI-generated responses.
The tendency to forget information that can be easily found online, also known as digital amnesia. Important for understanding how access to information impacts memory and designing experiences accordingly.
The tendency for individuals to recall information that is consistent with their current mood. Important for understanding how mood affects memory and designing experiences that account for emotional states.
A psychological effect where exposure to one stimulus influences the response to a subsequent stimulus, without conscious guidance or intention. Crucial for designing experiences that subtly guide user behavior and decision-making.
The principle stating that there is a limit to the amount of complexity that users can handle, and if designers don't manage complexity, users will. Crucial for designing user-friendly systems that manage complexity effectively.
A mental shortcut where current emotions influence decisions, often bypassing logic and reasoning. Important for understanding how emotions impact user decisions, aiding in more effective design and marketing.
A research design where the same participants are used in all conditions of an experiment, allowing for the comparison of different conditions within the same group. Essential for reducing variability and improving the reliability of experimental results.
The use of data and insights to understand and manage relationships with customers and prospects. Crucial for enhancing customer engagement and building stronger relationships.
A motivational theory suggesting that individuals are motivated to act based on the expected outcomes of their actions and the attractiveness of those outcomes. Important for understanding motivation and behavior, distinct from decision-making under uncertainty.
A theory suggesting that information processed at a deeper, more meaningful level is better remembered than information processed at a shallow level. Crucial for designing educational and informational content that enhances retention and understanding.