A motivational theory suggesting that individuals are motivated to act based on the expected outcomes of their actions and the attractiveness of those outcomes. Important for understanding motivation and behavior, distinct from decision-making under uncertainty.
Internet of Things (IoT) refers to a network of interconnected physical devices embedded with electronics, software, sensors, and network connectivity, enabling them to collect and exchange data. Essential for creating smart, responsive environments and improving efficiency across various industries by enabling real-time monitoring, analysis, and automation.
Also known as Magical Number 7 +/- 2, a theory in cognitive psychology that states the average number of objects an individual can hold in working memory is about seven. Crucial for designing user interfaces that align with human cognitive limitations.
Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction based on their likelihood to recommend a product or service to others. Crucial for gauging overall customer sentiment and predicting business growth through customer advocacy.
User interfaces that change in response to user behavior or preferences to improve usability and efficiency. Crucial for creating personalized and efficient user experiences.
A mode of thinking, derived from Dual Process Theory, that is slow, deliberate, and analytical, requiring more cognitive effort and conscious reasoning. Crucial for designing complex tasks and interfaces that require thoughtful decision-making and problem-solving, ensuring they are clear and logical for users.
The application of game-design elements and principles in non-game contexts to engage and motivate people to achieve their goals. Crucial for enhancing user engagement and motivation in various contexts.
A structured communication technique originally developed as a systematic, interactive forecasting method which relies on a panel of experts. Important for gathering expert opinions and making informed decisions.
A set of cognitive processes that include working memory, flexible thinking, and self-control, crucial for planning, decision-making, and behavior regulation. Crucial for designing interfaces and experiences that support users' cognitive abilities.
A psychological phenomenon where individuals are perceived as more likable if they make a mistake, provided they are generally competent. Important for understanding human perception and leveraging relatability in marketing and leadership.
The tendency to recall past behavior in a way that aligns with current beliefs and attitudes. Crucial for understanding how memories and self-perception can be influenced by current perspectives.
A cognitive approach that involves meaningful analysis of information, leading to better understanding and retention. Crucial for designing educational and informational content that promotes deep engagement and learning.
The quality of being uniform and coherent across different elements and touchpoints in design. Crucial for creating predictable and reliable user experiences.
The process of breaking down decisions into smaller, manageable stages to simplify the decision-making process. Useful for guiding users through complex decisions in a structured manner.
The ability of a system to maintain its state and data across sessions, ensuring continuity and consistency in user experience. Crucial for designing reliable and user-friendly systems that retain data and settings across interactions.
A design pattern that combines human and machine intelligence to enhance decision-making and problem-solving. Important for leveraging AI to support and amplify human capabilities.
The use of physical space to convey brand identity and values through design elements like signage, architecture, and interior design. Crucial for enhancing brand presence and creating immersive brand experiences.
A dark pattern where the user is guilt-tripped into opting into something by using language designed to shame them if they decline. Designers must avoid this manipulative tactic and respect user decisions without using guilt or shame.
The representation of data through graphical elements like charts, graphs, and maps to facilitate understanding and insights. Essential for making complex data accessible and actionable for users.
The four key elements of marketing: Product, Price, Place, and Promotion, used to develop marketing strategies. Important for creating comprehensive marketing strategies that effectively promote digital products.
The tendency to search for, interpret, and remember information in a way that confirms one's preexisting beliefs or hypotheses. Crucial for understanding cognitive biases that affect user decision-making and designing interventions to mitigate them.
Proof of Concept (PoC) is a demonstration, usually in the form of a prototype or pilot project, to verify that a concept or theory has practical potential. Crucial for validating ideas, demonstrating feasibility, and securing support for further development in product design and innovation processes.
A design language developed by Google that uses shadow, depth, and motion to create a realistic and intuitive user interface. Crucial for creating modern, consistent, and user-friendly interfaces.
The process of creating an interface that displays key performance indicators and metrics in a visually accessible way. Essential for monitoring performance and making data-driven decisions.
A graphical representation of the distribution of numerical data, typically showing the frequency of data points in successive intervals. Important for analyzing and interpreting data distributions, aiding in decision-making and optimization in product design.
Features or elements added to enhance the functionality or user experience of a system. Crucial for improving user engagement and satisfaction by adding valuable enhancements.
A research method in which participants interact with a series of potential product concepts in quick succession, providing rapid feedback on multiple ideas. Useful for quickly gathering user feedback on various concepts and iterating based on their preferences.
Hardware and software designed to assist people with disabilities in using computers and digital content. Essential for understanding and designing for a diverse range of user needs.
A cognitive bias where individuals believe that past random events affect the probabilities of future random events. Important for designers to understand user decision-making biases related to randomness.
The use of AI and advanced analytics to divide users into meaningful segments based on behavior and characteristics. Crucial for personalized marketing and improving user experience.
A persuasion strategy that involves getting a person to agree to a small request to increase the likelihood of agreeing to a larger request later. Crucial for building user commitment and enhancing marketing and sales strategies.
A rule-of-thumb or shortcut that simplifies decision-making and problem-solving processes. Essential for designing user-friendly interfaces that facilitate quick and efficient decision-making.
The study of narrative and narrative structure and the ways that these affect our perception. Useful for understanding and applying narrative techniques in design and communication.
Zone of Proximal Development (ZPD) is a concept in educational psychology that describes the difference between what a learner can do independently and what they can achieve with guidance and support. Crucial for designing effective educational experiences and scaffolding that promote optimal learning and skill development.
A model that explains behavior change through the interaction of three elements: motivation, ability, and triggers. Crucial for designing interventions and experiences that effectively change user behavior.
The stages a customer goes through from awareness to purchase and post-purchase activities. Important for designing strategies that optimize customer acquisition, retention, and satisfaction.
The perception of a brand in the minds of consumers, shaped by interactions and experiences with the brand. Crucial for understanding consumer perceptions and guiding brand strategy.
A framework that explores the structure and function of stories and how they influence human cognition and behavior. Important for creating compelling and meaningful user experiences through storytelling.
The use of social media platforms to connect with prospects, build relationships, and ultimately drive sales. Important for leveraging social media to enhance sales strategies.
ARIA attributes that define additional characteristics of elements, such as roles and relationships. Important for enhancing the accessibility and usability of web applications.
A cognitive bias where people underestimate the complexity and challenges involved in scaling systems, processes, or businesses. Important for understanding the difficulties of scaling and designing systems that address these challenges.
A psychological phenomenon where people follow the actions of others in an attempt to reflect correct behavior for a given situation. Essential for designing interfaces and experiences that leverage social influence to guide user behavior and increase trust and engagement.
ARIA attributes that notify assistive technologies about updates to parts of the web page that can change dynamically. Important for improving the accessibility of live or frequently updated content.
Specific attributes used to enhance the accessibility of web content and applications by providing additional information to assistive technologies. Crucial for making dynamic web content more accessible to users with disabilities.
User Acceptance Testing (UAT) is the final phase of the software testing process where actual users test the software to ensure it meets their requirements. Crucial for validating that the software functions correctly in real-world scenarios before its release.
Human-Centered Design (HCD) is an approach to problem-solving that involves the human perspective in all steps of the process. It ensures designs are user-friendly and meet actual user needs.
A cognitive bias where people rely too heavily on their own perspective and experiences when making decisions. Important for designers to recognize and mitigate their own perspectives influencing design decisions.
The study of how colors affect perceptions and behaviors. Important for designing experiences that evoke desired emotional responses from users.
Minimum Viable Experience (MVE) is the simplest version of a product that delivers a complete and satisfying user experience while meeting core user needs. Essential for rapidly validating product concepts and user experience designs while ensuring that even early versions of a product provide value and a positive impression to users.
The process of creating a simplified visual guide or blueprint for the layout and structure of a webpage or app, focusing on functionality and content placement. Crucial for planning and communicating design structure before full development.
Call to Action (CTA) is a prompt that encourages users to take a specific action, such as signing up for a newsletter or making a purchase. Crucial for guiding user behavior and increasing engagement or conversions on digital platforms.
A visual representation of the stages a sales opportunity goes through, helping to track progress and forecast revenue. Important for managing sales processes and predicting future sales.
The practice of presenting information in a way that is clear, accessible, and useful to the user. Essential for creating effective and user-friendly interfaces and communications.
Emotional states where individuals are calm and rational, often contrasted with hot states where emotions run high. Important for understanding decision-making processes and designing experiences that accommodate both states.
The time it takes for a webpage to load and become interactive, impacting user experience and search engine rankings. Essential for improving user satisfaction and SEO performance.
Pre-set options in a system that are designed to benefit users by simplifying decisions and guiding them towards the best choices. Essential for improving user experience and ensuring that users make optimal decisions with minimal effort.
A group of stakeholders that regularly meet to discuss and guide the development and strategy of a product or product line. Crucial for ensuring diverse input and alignment on product strategy and decisions.
A dark pattern where questions are worded in a way that tricks the user into giving an answer they didn't intend. Recognizing the harm of this practice is important to maintain clarity and honesty in user interactions.
A psychological principle where people are more likely to be influenced by those they like. Important for understanding social influences and improving user engagement and marketing strategies.
An approach to design that challenges assumptions and provokes thought by creating speculative or provocative artifacts. Crucial for stimulating critical thinking and innovation in design.