Brand Architecture
The structure of brands within an organization, defining the relationships between parent brands, sub-brands, and other brand entities.
209 topics found for
“growth”
Guild
A broader, more informal community of interest that spans across the entire organization, focusing on shared topics such as agile practices or UX design.
Affiliate Marketing
A marketing strategy where affiliates earn a commission for driving sales or traffic to a company's website.
Friend Spam
A dark pattern where the product asks for the user's social media or email credentials and then spams all the user's contacts.
Brand Alignment
The practice of ensuring that all brand activities and communications are consistent with the brand's values, mission, and identity.
Sales Pipeline
A visual representation of the stages a sales opportunity goes through, helping to track progress and forecast revenue.
NPD
New Product Development (NPD) is the complete process of bringing a new product to market, from idea generation to commercialization.
Bounce Rate
The percentage of visitors to a website who navigate away from the site after viewing only one page.
Sales Metrics
Data points that represent an individual's, team's, or company's performance in the sales process.