Cannibalization
The reduction in sales of a company's existing products due to the introduction of a new product by the same company.
209 topics found for
“growth”
Backcasting
A planning method that starts with defining a desirable future and then works backwards to identify steps to achieve that future.
B2B
Business-to-Business (B2B), a business model where products or services are sold from one business to another.
Brand Strategy
A long-term plan for the development and management of a brand to achieve specific goals.
Organizational Goals
The strategic objectives that an organization aims to achieve, guiding its operations and decision-making processes.
Organic Traffic
Visitors who arrive at a website through unpaid search results, often driven by effective SEO strategies.
Operational Efficiency
The ability to deliver products or services in the most cost-effective manner without sacrificing quality.
Advocacy Marketing
A marketing strategy that leverages satisfied customers to promote products through word-of-mouth and personal endorsements.
Big Data Engineer
A professional who designs, builds, and maintains systems for processing large-scale data sets.