Worse-Than-Average Effect
A cognitive bias where individuals underestimate their own abilities and performance relative to others, believing they are worse than average.
A cognitive bias where individuals underestimate their own abilities and performance relative to others, believing they are worse than average.
Market Requirements Document (MRD) is a comprehensive document that outlines the market's needs, target audience, and business objectives for a product.
A lead that has successfully become a customer.
A recommendation system technique that makes predictions about user interests based on preferences from many users.
The speed at which leads move through the sales funnel.
The primary brand in a brand architecture that serves as the foundation for all sub-brands and extensions.
World Wide Web Consortium (W3C) is an international community that develops open standards to ensure the long-term growth of the Web.
The rate at which customers stop using a product or service, often used as a metric to measure customer retention.
A metric used to rank leads based on their engagement with a brand, indicating their readiness to purchase.