Heuristic
A rule-of-thumb or shortcut that simplifies decision-making and problem-solving processes.
17 topics found for
“heuristic processing”
Affect Heuristic
A mental shortcut where current emotions influence decisions, often bypassing logic and reasoning.
Empirical Rule
Also known as the 68-95-99.7 Rule, it states that for a normal distribution, nearly all data will fall within three standard deviations of the mean.
Design Principles
Fundamental guidelines that inform and shape the design process, ensuring consistency, usability, and effectiveness in product creation.
Behavioral Economics
The study of psychology as it relates to the economic decision-making processes of individuals and institutions.
Base Rate Fallacy
A cognitive bias where people ignore general statistical information in favor of specific information.
Extension Neglect
A cognitive bias where people ignore the relevance of sample size in making judgments, often leading to erroneous conclusions.
Cognitive Walkthrough
A usability evaluation method where evaluators walk through tasks to identify potential user difficulties.