Horn Effect
A cognitive bias where one negative trait of a person or thing influences the perception of other traits.
33 topics found for
“holistic approach”
Gestalt Theory
A set of principles describing how the human mind organizes visual information into meaningful wholes.
Design Maturity
The level of sophistication and integration of design practices within an organization's processes and culture.
CEM
Customer Experience Management (CEM) is the process of managing and improving the interactions and experiences customers have with a brand across all touchpoints.
Brand Experience
The totality of all interactions a customer has with a brand, shaping their overall perception and relationship with the brand.
Backstage
Elements of a service or product that are not visible to the user but are essential for delivering the front-stage experience.