Persuasion Architecture
A strategic framework that designs user experiences to guide behavior and decisions towards desired outcomes.
A strategic framework that designs user experiences to guide behavior and decisions towards desired outcomes.
A psychological theory proposed by Abraham Maslow that outlines a five-tier model of human needs, ranging from basic physiological needs to self-actualization.
A holistic approach to analysis that focuses on the way that a system's constituent parts interrelate and how systems work over time and within the context of larger systems.
The integration and application of knowledge and skills from multiple disciplines to enhance understanding and innovation.
A metaphor for a balanced approach to product development, considering three core aspects: business viability, technical feasibility, and user desirability.
An approach to design that considers the entire user journey and all touchpoints, ensuring a seamless and cohesive experience.
Minimum Viable Experience (MVE) is the simplest version of a product that delivers a complete and satisfying user experience while meeting core user needs.
A cognitive bias where one negative trait of a person or thing influences the perception of other traits.
A set of principles describing how the human mind organizes visual information into meaningful wholes.