Hindsight Bias
A cognitive bias where people perceive past events as having been more predictable than they actually were.
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Keyword Density
The percentage of times a keyword appears in a text relative to the total number of words, used to evaluate the relevance and optimization of a webpage for specific search terms.
Surrogation
The process by which a measure or metric comes to replace the underlying objective it is intended to represent, leading to distorted decision-making.
Schema Markup
Code added to a webpage to help search engines understand the content and provide more informative results for users, enhancing SEO.
Sunsetting
The process of phasing out or retiring a product or feature that is no longer viable or needed.
SEO Audit
A comprehensive analysis of a website to assess its performance in search engine rankings and identify areas for improvement.
Three-Sigma Rule
A statistical rule stating that nearly all values in a normal distribution (99.7%) lie within three standard deviations (sigma) of the mean.
Customer Segmentation
The practice of dividing a customer base into distinct groups based on common characteristics.
Social Loafing
The tendency for individuals to put in less effort when working in a group compared to when working alone, due to reduced accountability.