BTL
Below the Line (BTL) refers to marketing activities targeting specific consumer groups through direct channels.
1275 topics found for
“human experience design”
Positioning Statement
A brief description of how a product, service, or brand meets the needs of its target audience and stands out from competitors.
Chapter
A group of individuals with similar skills or expertise, spread across different squads, who come together to share knowledge and best practices.
DRY Principle
Don't Repeat Yourself (DRY) is a software development principle for reducing repetition and redundancy.
XAI
Explainable AI (XAI) are AI systems that provide clear and understandable explanations for their decisions and actions.
House of Brands
A brand architecture strategy where multiple distinct brands are managed under a single parent company.
Contextual Marketing
A marketing strategy that delivers targeted advertising and content based on the context of the user, such as their behavior or environment.
SAFe
SAFe is a framework designed to scale agile practices across large organizations by integrating agile and lean principles.
Taxonomy
The practice and science of classification, often used to organize content and information.