Persuasion Architecture
A strategic framework that designs user experiences to guide behavior and decisions towards desired outcomes.
A strategic framework that designs user experiences to guide behavior and decisions towards desired outcomes.
A framework that explores the structure and function of stories and how they influence human cognition and behavior.
A structured set of breakpoints used to create responsive designs that work seamlessly across multiple devices.
A design process model that outlines four phases: Discover, Define, Develop, and Deliver, promoting both divergent and convergent thinking.
A method of creating and testing user interfaces using hand-drawn sketches and mockups on paper.
The process of creating a simplified visual guide or blueprint for the layout and structure of a webpage or app, focusing on functionality and content placement.
The quality of being uniform and coherent across different elements and touchpoints in design.
A design flaw where users mistakenly believe they have reached the end of the content due to a misleading visual cue.
The tendency for individuals to recall information that is consistent with their current mood.