Vanity Metrics
Metrics that may look impressive but do not provide meaningful insights into the success or performance of a product or business, such as total page views or social media likes.
Metrics that may look impressive but do not provide meaningful insights into the success or performance of a product or business, such as total page views or social media likes.
A cognitive bias where individuals strengthen their beliefs when presented with evidence that contradicts them.
Software Requirements Specification (SRS) is a detailed document that outlines the functional and non-functional requirements of a software system.
A decision-making tool that helps prioritize tasks or projects based on specific criteria, such as impact and effort.
A mindset and approach that embodies the entrepreneurial spirit, passion for improvement, and deep sense of ownership typically associated with a company's founders.
A brainstorming technique where participants intentionally suggest bad ideas to spur creative thinking and overcome mental blocks.
A specific group of people identified as the intended recipient of an advertisement or message.
A brand architecture strategy where all products share a common brand name and identity.
A strategy that focuses on identifying and addressing the specific problems or "pain points" of users in order to improve search engine rankings and attract more targeted traffic.