Market Gaps
Areas of unmet demand in a market where opportunities for growth and development exist.
Areas of unmet demand in a market where opportunities for growth and development exist.
The practices used to improve a website's position in search engine results through activities outside the website, such as backlinking and social media engagement.
A change management strategy that aligns people, process, and technology initiatives to improve performance and achieve business goals.
The tendency to cling to one's beliefs even in the face of contradictory evidence.
The process of developing relationships with prospects through targeted communications and marketing efforts.
Ontology is a comprehensive model that includes entities, their attributes, and the complex relationships between them, while taxonomy is a hierarchical classification system that organizes entities into parent-child relationships.
The competitive advantage gained by the initial significant occupant of a market segment, which can lead to brand recognition and customer loyalty.
A marketing strategy where affiliates earn a commission for driving sales or traffic to a company's website.
A strategy where an additional, less attractive option is introduced to make other pricing options look more appealing, often steering customers towards a particular choice.