Digital Rhetoric
The study of how digital media and technologies influence the way we communicate and persuade.
The study of how digital media and technologies influence the way we communicate and persuade.
The Principle of Objects is an information architecture guideline that treats content as living, distinct entities with behaviors and attributes.
The compromises made between different design options, balancing various factors like usability, aesthetics, and functionality.
The process of testing and evaluating a design to ensure it meets user needs and business goals before final implementation.
The application of behavioral science principles to improve the design and usability of digital products, focusing on user behavior and interactions.
A user experience that feels consistent and unified across different elements and touchpoints.
A design approach that divides a system into smaller parts or modules that can be independently created, modified, replaced, or exchanged.
A user-centered approach to problem-solving that involves empathy, ideation, prototyping, and testing.
An experimental design where subjects are paired based on certain characteristics, and then one is assigned to the treatment and the other to the control group.