Brand Experience
The totality of all interactions a customer has with a brand, shaping their overall perception and relationship with the brand.
The totality of all interactions a customer has with a brand, shaping their overall perception and relationship with the brand.
The process of creating an interface that displays key performance indicators and metrics in a visually accessible way.
Designing systems and processes to effectively respond to and manage crises, ensuring resilience and quick recovery.
A design pattern that combines human and machine intelligence to enhance decision-making and problem-solving.
The tendency to give more weight to negative experiences or information than positive ones.
A fictional representation of a user segment, created based on user research to guide design decisions and ensure the product meets the needs of its target audience.
Happiness, Engagement, Adoption, Retention, and Task (HEART) is a framework used to measure and improve user experience success.
Elements in a design that draw the viewer's attention and create a visual hierarchy.
The psychological phenomenon where people prefer options that are not too extreme, but just right.