Assumed Similarity Bias
A cognitive bias where people assume others share the same beliefs, values, or preferences as themselves.
1275 topics found for
“human experience design”
User Research
The process of understanding user behaviors, needs, and motivations through various qualitative and quantitative methods.
Hick’s Law
A principle that states the time it takes to make a decision increases with the number and complexity of choices available.
Heuristic
A rule-of-thumb or shortcut that simplifies decision-making and problem-solving processes.
von Restorff Effect
A phenomenon where an item that stands out is more likely to be remembered than other items, often used in design to highlight important elements.
Hard-Easy Effect
A cognitive bias where people overestimate the probability of success for difficult tasks and underestimate it for easy tasks.
Self Reference Effect
Also known as Self Relevance Effect, the tendency for individuals to better remember information that is personally relevant or related to themselves.
Generative Research
Research aimed at exploring and identifying new opportunities, needs, and ideas to inform the design process.
Hook Model
A framework for designing habit-forming products that includes four phases: Trigger, Action, Variable Reward, and Investment.