Secondary Reinforcer
A stimulus that gains reinforcing properties through association with a primary reinforcer, such as money or tokens, which are associated with basic needs.
321 topics found for
“human experience design”
Rule of Three
A writing and design principle that suggests that things grouped in threes are more satisfying, effective, and memorable for audiences.
Accessibility
The design of products, devices, services, or environments for people with disabilities or specific needs.
Homo Economicus
A theoretical concept in economics that portrays humans as rational and self-interested agents who aim to maximize their utility.
Speed Dating
A research method in which participants interact with a series of potential product concepts in quick succession, providing rapid feedback on multiple ideas.
Trick Cancellation
A dark pattern where the cancellation process is intentionally complicated to discourage users from canceling.
A/B Testing
A method of comparing two versions of a webpage or app to see which performs better in terms of user engagement or conversions.
Cognitive Ease
The tendency for people to prefer things that are easy to think about and understand.
Hidden Costs
A dark pattern where additional costs are only revealed at the last step of the checkout process.