Evaluative Research
Research conducted to assess the effectiveness, usability, and impact of a design or product.
Research conducted to assess the effectiveness, usability, and impact of a design or product.
A decision-making rule where individuals choose the option with the highest perceived value based on the first good reason that comes to mind, ignoring other information.
A test proposed by Alan Turing to determine if a machine's behavior is indistinguishable from that of a human.
The psychological discomfort experienced when parting with money, influenced by the payment method and context.
A concept in communication and interaction where information or influence flows in two directions.
The tendency for people to believe that others are telling the truth, leading to a general assumption of honesty in communication.
A dark pattern where a free trial ends and the user is automatically charged without warning.
The process of evaluating a product by testing it with real users to gather feedback and identify usability issues.
The process by which attention is guided by internal goals and external stimuli, affecting how information is processed and remembered.