Picture Superiority Effect
The tendency for images to be more easily remembered than words, highlighting the power of visual communication.
The tendency for images to be more easily remembered than words, highlighting the power of visual communication.
A concept describing how motivation fluctuates over time, influenced by various factors such as goals, rewards, and external circumstances.
A cognitive bias where people ascribe more value to things merely because they own them.
A cognitive bias where people prefer familiar things over unfamiliar ones, even if the unfamiliar options are objectively better.
The theory that people adjust their behavior in response to the perceived level of risk, often taking more risks when they feel more protected.
A usability technique used to evaluate the findability and labeling of topics in a website's structure by having participants find specific items in a simplified text version of the site.
A research method where participants record their activities, experiences, and thoughts over a period of time, providing insights into their behaviors and needs.
A brainstorming technique where participants sketch eight ideas in eight minutes to generate a wide range of concepts quickly.
A navigation system that groups related links or content into clusters for easier access.