Iconography
The visual images, symbols, or modes of representation collectively associated with a subject, often used in design to communicate ideas quickly and effectively.
The visual images, symbols, or modes of representation collectively associated with a subject, often used in design to communicate ideas quickly and effectively.
A reading pattern where users quickly scan for specific markers or keywords within the content.
The structural design of information environments, organizing and labeling content to support usability and findability.
A cognitive bias where people wrongly believe they have direct insight into the origins of their mental states, while treating others' introspections as unreliable.
A cognitive process where ideas are brought together to find a single, best solution to a problem.
The tendency for people to feel more motivated and accelerate their efforts as they get closer to achieving a goal.
Easy, Attractive, Social, and Timely (EAST) is a behavioral insights framework used to influence behavior.
A cognitive bias that leads individuals to prefer things to remain the same rather than change, often resisting new options or changes.
A cognitive bias where people focus on the most noticeable or prominent information while ignoring less conspicuous details.