Salience Bias
A cognitive bias where people focus on the most noticeable or prominent information while ignoring less conspicuous details.
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“human experience design”
Framing Bias
A cognitive bias where people's decisions are influenced by how information is presented rather than just the information itself.
Expectancy Theory
A motivational theory suggesting that individuals are motivated to act based on the expected outcomes of their actions and the attractiveness of those outcomes.
Intention Action Gap
The discrepancy between what people intend to do and what they actually do.
Recognition Heuristic
A cognitive shortcut that relies on the recognition of one option over another to make a decision, often used when individuals have limited information.
CES
Customer Effort Score (CES) is a metric that measures how much effort customers have to put in to interact with a product or service.
Context Mapping
A research technique that explores the context in which users interact with a product, service, or environment to understand their needs and behaviors.
Page Speed
The time it takes for a webpage to load and become interactive, impacting user experience and search engine rankings.
List Length Effect
A phenomenon where the probability of recalling an item from a list depends on the length of the list.