Actor-Observer Bias
A cognitive bias that causes people to attribute their own actions to situational factors while attributing others' actions to their character.
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“human experience design”
Egocentric Bias
A cognitive bias where people rely too heavily on their own perspective and experiences when making decisions.
Motivation Theory
A framework for understanding what drives individuals to act, involving theories such as Maslow's hierarchy of needs.
Performance Load
The mental and physical effort required to complete a task, influencing user experience and performance.
Pratfall effect
A psychological phenomenon where individuals are perceived as more likable if they make a mistake, provided they are generally competent.
Behavioral Insights
Practical applications of behavioral science to understand and influence human behavior in various contexts.
Multistability
A key aspect of Gestalt psychology that explains the tendency for ambiguous images to pop back and forth unstably between alternative interpretations in the mind.
Prospect-Refuge
A theory in environmental psychology that suggests people prefer environments where they can see (prospect) without being seen (refuge).
Normalcy Bias
The tendency to believe that things will always function the way they normally have, often leading to underestimation of disaster risks.