Consistency Bias
The tendency to recall past behavior in a way that aligns with current beliefs and attitudes.
The tendency to recall past behavior in a way that aligns with current beliefs and attitudes.
An action in a user interface that, once performed, cannot be undone and typically involves deleting or removing content.
A cognitive bias where individuals give stronger weight to payoffs that are closer to the present time compared to those in the future.
A phenomenon where the winner of an auction tends to overpay due to emotional competition, leading to a less favorable outcome than anticipated.
The style and attitude of the communication in a product, reflecting the brand's personality and affecting how messages are perceived by users.
The practice of linking one page of a website to another page on the same website, improving navigation, user experience, and SEO.
The technology of transmitting and understanding information through touch.
A situation in which an individual is unable to make a decision due to the overwhelming number of options available.
The tendency to perceive a greater quantity as a better value, regardless of the actual utility.