Wizard
A step-by-step guide that helps users complete a complex task by breaking it down into manageable steps.
1275 topics found for
“human experience design”
Depth of Processing
A theory suggesting that information processed at a deeper, more meaningful level is better remembered than information processed at a shallow level.
Conjunction Fallacy
A logical fallacy where people assume that specific conditions are more probable than a single general one.
Funnel Metrics
Measurements that track the effectiveness of each stage of the funnel, such as conversion rates and drop-off points.
User Research Canon
A set of fundamental principles and guidelines that inform and shape user research practices.
Survivorship Bias
A cognitive bias that occurs when conclusions are drawn from a non-representative sample, focusing only on successful cases and ignoring failures.
Informational Influence
The change in opinions or behavior that occurs when individuals conform to the information provided by others.
Focus Groups
A qualitative research method where a small group of people discuss a product, service, or concept to gather diverse insights and opinions.
Sunk Cost Fallacy
The tendency for individuals to continue a behavior or endeavor as a result of previously invested resources (time, money, or effort) rather than future potential benefits.