Response Bias
A tendency for respondents to answer questions in a manner that is not truthful or accurate, often influenced by social desirability or survey design.
A tendency for respondents to answer questions in a manner that is not truthful or accurate, often influenced by social desirability or survey design.
The practice of using data analytics and metrics to make informed decisions, focusing on measurable outcomes and efficiency rather than intuition or traditional methods.
Quantitative data that provides broad, numerical insights but often lacks the contextual depth that thick data provides.
The cognitive bias where people treat a set of items as more significant when they are perceived as a cohesive group.
A cognitive bias where people ignore the relevance of sample size in making judgments, often leading to erroneous conclusions.
Critical Incident Technique (CIT) is a method used to gather and analyze specific incidents that significantly contribute to an activity or outcome.
The use of HTML tags to convey the meaning of content on web pages, improving accessibility and search engine optimization.
Also known as Expert Review, a method where experts assess a product or system against established criteria to identify usability issues and areas for improvement.
An established company or market leader that holds a significant market share and has a strong presence in the industry.