CIT
Critical Incident Technique (CIT) is a method used to gather and analyze specific incidents that significantly contribute to an activity or outcome.
70 topics found for
“impact analysis”
Category Size Bias
A cognitive bias where people judge the likelihood of an event based on the size of its category rather than its actual probability.
Backlink Profile
The collection of all the backlinks (inbound links) pointing to a website, used to assess its authority and influence in search engine rankings.
Usability Testing
A technique used to evaluate a product or system by testing it with real users to identify any usability issues and gather qualitative and quantitative data on their interactions.
Sunk Cost Fallacy
The tendency for individuals to continue a behavior or endeavor as a result of previously invested resources (time, money, or effort) rather than future potential benefits.
ROAS
Return on Advertising Spend (ROAS) measures the revenue generated for every dollar spent on advertising.
Product Adoption Rate
The speed at which users start using a new product, typically measured as a percentage of the target market over a specific period.
Backfire Effect
A cognitive bias where individuals strengthen their beliefs when presented with evidence that contradicts them.
ARPA
Average Revenue Per Account (ARPA) is a metric used to measure the average revenue generated per user or account.