One Page/One Hour
A method where a document or proposal is limited to one page and created within one hour to ensure clarity and focus.
A method where a document or proposal is limited to one page and created within one hour to ensure clarity and focus.
The study of narrative and narrative structure and the ways that these affect our perception.
The persistence of misinformation in memory and influence on reasoning, even after it has been corrected.
A technique used to prime an audience before delivering a persuasive message.
The study of the nature, functions, and effects of cinema, exploring how films communicate and create meaning.
A specific group of people identified as the intended recipient of an advertisement or message.
Business Process Model and Notation (BPMN) is a graphical representation for specifying business processes in a workflow, using standardized symbols and notations.
A cognitive bias where people prefer the option that seems to eliminate risk entirely, even if another option offers a greater overall benefit.
A cognitive bias where repeated statements are more likely to be perceived as true, regardless of their actual accuracy.