Gambler’s Fallacy
A cognitive bias where individuals believe that past random events affect the probabilities of future random events.
A cognitive bias where individuals believe that past random events affect the probabilities of future random events.
An overarching idea or theme that guides the design process, providing direction and coherence to the final product.
The perceived heaviness or importance of an element in a design, influenced by factors such as size, color, and contrast.
A type of sensory memory that briefly holds visual information for a fraction of a second.
A phenomenon where people better understand and remember information when it is presented visually.
The practice of planning and organizing people, infrastructure, communication, and material components of a service to improve its quality and the interaction between service providers and customers.
Guidelines that dictate how a brand should be presented across various media to ensure consistency.
The tendency to cling to one's beliefs even in the face of contradictory evidence.
The ability to recognize, understand, and manage one's own emotions and the emotions of others.