RFM
Recency, Frequency, Monetary (RFM) analysis is a marketing technique used to evaluate and segment customers based on their purchasing behavior.
514 topics found for
“industry dynamics”
White Label
A product or service produced by one company that other companies rebrand to make it appear as if they had made it.
Deductive Research
A research approach that starts with a theory or hypothesis and uses data to test it, often moving from general to specific.
Persona
A fictional character created to represent a user type that might use a site, brand, or product in a similar way, guiding design decisions.
Cannibalization
The reduction in sales of a company's existing products due to the introduction of a new product by the same company.
Analytics
The systematic computational analysis of data or statistics to understand and improve business performance.
Environmental Branding
The use of physical space to convey brand identity and values through design elements like signage, architecture, and interior design.
Technology Ethics
The study and application of ethical considerations in the development, implementation, and use of technology.
Motivation Wave
A concept describing how motivation fluctuates over time, influenced by various factors such as goals, rewards, and external circumstances.