Big Data Analytics
The process of examining large and varied data sets to uncover hidden patterns, correlations, and insights.
The process of examining large and varied data sets to uncover hidden patterns, correlations, and insights.
A principle often used in behavioral economics that suggests people evaluate options based on relative comparisons rather than absolute values.
The practice of measuring and analyzing data about digital product adoption, usage, and performance to inform business decisions.
A strategic management template for developing new business models or documenting existing ones, detailing elements like value proposition, infrastructure, and customers.
The process of maintaining, updating, and improving a product or system after its initial deployment to ensure its continued functionality, performance, and relevance to users.
A cognitive bias where people rely too heavily on their own perspective and experiences when making decisions.
Numeronym for the word "Personalization" (P + 13 letters + N), tailoring a product, service, or experience to meet the individual preferences, needs, or behaviors of each user.
Attention, Interest, Desire, Action (AIDA) is a marketing model that outlines the stages a consumer goes through from awareness to decision.
The ability of an object to stand out and attract attention within its environment.