Principle of Scale
A design principle that involves using relative size to indicate the importance of elements, creating visual hierarchy and focus.
514 topics found for
“industry dynamics”
Brand Strategy
A long-term plan for the development and management of a brand to achieve specific goals.
Distinctive Competence
A unique capability that sets an organization apart from its competitors, providing a competitive advantage.
Market Segmentation
The process of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics, needs, or behaviors.
Behavioral Economics
The study of psychology as it relates to the economic decision-making processes of individuals and institutions.
UX
User Experience (UX) refers to the overall experience of a person using a product, system, or service, encompassing all aspects of the end-user's interaction.
Information Hierarchy
The arrangement of information in a way that prioritizes the most important content, guiding users through the information in a logical order.
Self Service Portal
A web-based interface that allows customers to find information and perform tasks without needing assistance from a customer service representative.
Brand Story
The narrative that communicates the history, mission, and values of a brand, creating an emotional connection with the audience.