Competitive Research
The systematic investigation of competitor activities, products, and strategies to gain insights and inform decision-making.
The systematic investigation of competitor activities, products, and strategies to gain insights and inform decision-making.
Narrative descriptions of how users might interact with a product or system to achieve specific goals, used to inform design and development.
A method for organizing information based on five categories: category, time, location, alphabet, and continuum.
A collection of pre-written code and tools that provide a foundation for building the front end of websites and applications, such as Bootstrap or React.
A visual representation of information or data designed to make complex information easily understandable at a glance.
An Agile project management framework that uses iterative cycles, called sprints, to deliver incremental improvements and adapt to changing requirements.
A design principle that states that contrasting elements (such as color, shape, size) can be used to draw attention and create visual interest.
CSAT (Customer Satisfaction) measures how products or services provided by a company meet or exceed customer expectations.
The emotional attachment an employee feels toward their organization, which influences their desire to stay.