Third-Person Effect
A cognitive bias where people tend to believe that others are more affected by media messages and persuasive communications than they are themselves.
383 topics found for
“influence”
Reciprocal Determinism
A theory that a person's behavior is influenced by and influences personal factors and the environment, creating a continuous loop of interaction between these elements.
Persuasive Technology
Technology designed to change attitudes or behaviors of users through persuasion and social influence, but not coercion.
Availability Cascade
A self-reinforcing process in which a collective belief gains more plausibility through its increasing repetition in public discourse.
Moral Luck
A phenomenon where the success or failure of a design or business outcome is influenced by external factors beyond the control of the decision-makers, akin to serendipity.
MINDSPACE
Messenger, Incentives, Norms, Defaults, Salience, Priming, Affect, Commitment, and Ego (MINDSPACE) is a framework used to understand and influence behavior.
Theory of Reasoned Action
A psychological theory that predicts an individual's behavior based on their intention, which is influenced by their attitudes and subjective norms.
Decoy Effect
A cognitive bias where consumers change their preference between two options when presented with a third, less attractive option.
Behaviorism
A theoretical approach that focuses on observable behaviors and dismisses internal processes, emphasizing the role of environmental factors in shaping behavior.