Digital Rhetoric
The study of how digital media and technologies influence the way we communicate and persuade.
The study of how digital media and technologies influence the way we communicate and persuade.
The tendency for people's perception to be affected by their recurring thoughts at the time.
A strategic framework that designs user experiences to guide behavior and decisions towards desired outcomes.
Anchoring (also known as Focalism) is a cognitive bias where individuals rely heavily on the first piece of information (the "anchor") when making decisions.
The phenomenon where individuals' expectations about a situation influence their actual experience of that situation.
A cognitive bias where individuals' expectations influence their perceptions and judgments.
The design of environments in which people make decisions, influencing their choices and behaviors.
The study of the principles that govern human behavior, including how people respond to stimuli and learn from their environment.
The use of behavioral science insights to inform and guide strategic decision-making in organizations.