Regret Aversion
A tendency to avoid making decisions that might lead to regret, influencing risk-taking and decision-making behaviors.
A tendency to avoid making decisions that might lead to regret, influencing risk-taking and decision-making behaviors.
The application of behavioral science principles to design products that influence user behavior in a desired way.
A cognitive bias where individuals better remember the most recent information they have encountered, influencing decision-making and memory recall.
A strategic framework that designs user experiences to guide behavior and decisions towards desired outcomes.
Easy, Attractive, Social, and Timely (EAST) is a behavioral insights framework used to influence behavior.
The study of how colors affect perceptions and behaviors.
The process of triggering particular aspects of a person's identity to influence their behavior or decisions.
Environmental signals that influence behavior and decision-making, such as signage, prompts, or notifications.
The design of environments in which people make decisions, influencing their choices and behaviors.