Directed Cognition
The process by which attention is guided by internal goals and external stimuli, affecting how information is processed and remembered.
383 topics found for
“influence”
Ingroup Bias
A cognitive bias where people favor members of their own group over those in other groups.
Brand Awareness
The extent to which consumers are familiar with a brand and can recognize it.
Sense of Ownership
A psychological state where individuals feel as though the success and well-being of a project or task is their personal responsibility, akin to having an "owner's mentality.".
Wordmark
A distinct text-only typographic treatment of a brand name used as a logo.