Identity Priming
The process of triggering particular aspects of a person's identity to influence their behavior or decisions.
383 topics found for
“influence”
STEEPLE Framework
Social, Technological, Economic, Environmental, Political, Legal, and Ethical (STEEPLE) is an analysis tool that examines the factors influencing an organization.
Captology
The study of computers as persuasive technologies, focusing on how they can change attitudes or behaviors.
Horn Effect
A cognitive bias where one negative trait of a person or thing influences the perception of other traits.
Presuasion
A technique used to prime an audience before delivering a persuasive message.
EAST Framework
Easy, Attractive, Social, and Timely (EAST) is a behavioral insights framework used to influence behavior.
External Cues
Environmental signals that influence behavior and decision-making, such as signage, prompts, or notifications.
Color Psychology
The study of how colors affect perceptions and behaviors.
Decoy Pricing
A strategy where an additional, less attractive option is introduced to make other pricing options look more appealing, often steering customers towards a particular choice.