Decision Architecture
The design of environments in which people make decisions, influencing their choices and behaviors.
The design of environments in which people make decisions, influencing their choices and behaviors.
The use of behavioral science insights to inform and guide strategic decision-making in organizations.
A cognitive bias where one negative trait of a person or thing influences the perception of other traits.
The phenomenon where individuals' expectations about a situation influence their actual experience of that situation.
A technique used to prime an audience before delivering a persuasive message.
A cognitive bias where individuals' expectations influence their perceptions and judgments.
Social, Technological, Economic, Environmental, Political, Legal, and Ethical (STEEPLE) is an analysis tool that examines the factors influencing an organization.
The study of computers as persuasive technologies, focusing on how they can change attitudes or behaviors.
A cognitive bias where people overestimate the importance of information that is readily available.