Decision Utility
The value or satisfaction derived from a decision, influencing the choices people make.
383 topics found for
“influence”
Behavioral Product Management
Managing product development with a focus on understanding and influencing user behavior through behavioral science principles.
Illusory Truth Effect
A cognitive bias where repeated statements are more likely to be perceived as true, regardless of their actual accuracy.
Affect Heuristic
A mental shortcut where current emotions influence decisions, often bypassing logic and reasoning.
Messenger Effect
The phenomenon where the credibility of the source of information influences how the message is received and acted upon.
Aesthetic-Usability Effect
The phenomenon where users perceive aesthetically pleasing designs as more usable, regardless of the actual usability.
Nudging
The act of designing and implementing subtle interventions to influence behavior in a predictable way.
Behavioral Finance
The study of how psychological influences affect financial behaviors and decision-making.
Stakeholder Management
The systematic identification, analysis, planning, and implementation of actions designed to engage and influence stakeholders in a project.